20 famous Logos having hidden messages

Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

Have you ever looked at logos and thought about their meaning? Most of the common logos looks simple but have hidden meaning in them. Lets see below is the 20 most common logos facts and their meanings-

1. Amazon


Orange arrow is smiley, right? No it’s not a smiley face. But it is to do with the orange arrow pointing from A to Z.

This represents that amazon offer a wide range or products literally from A to Z.


2. Sony Vaio


The first part of VAIO represents an analog signal and the last two letters are binary numbers.


3. Coca-cola

coca-cola coca-cola1


Hidden in the ‘O’ of Cola is the Denmark’s flag.This wasn’t their initial intention with the logo. Once Coca Cola discovered that part of its logo looks like the Danish flag, they setup a media stunt at Denmark’s biggest airport welcoming customers with flags.


4. LG – Life’s Good

lg lg1
you may see the L and the G incorporated into the device representing the brand name. What some people miss is the face it is supposed to create. The L makes up the nose and the G the rest of the face.


5. NBC


the Peacocks feathers represent a branch of the NBC Network: Entertainment, Stations, Network, and Productions. The Peacocks head is also looking to the right as opposed to the left, to suggest looking forward to the future, not back at the past.


6. FedEx


The legendary FedEx logo is classed a holy grail by some designers for its use of negative space. Designed in 1974 by Lindon Leader, the logo has won over 40 awards internationally thanks to its simplicity and the rightward pointing arrow that lies between the E and the X. This design was created to subliminally feed thoughts of forward thinking and movement.


7. BMW


BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.


8. Audi


The four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

9. Mercedes-Benz


Mercedes’ tri-star represents the companies dominance over land, sea and air.


10. Toyota


There are three ellipses visible in the company’s logo. Each ellipse represents the heart of the customer, the heart of the product and the heart of technological progress.


11. Volkswagen


The Volkswagen logo simply shows the letter of the company’s initials. The word “Volks” is German for people, while “Wagen” is German for car.


12. McDonald


The Golden Arches Are breasts.

Yes, the “M” for McDonald’s and there really isn’t another meaning. In the 60’s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they left the golden arches. According to BBC, he said customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether this is true or not, their logo is one of the most recognizable in the world.


13. Apple


The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.


14. Google


Ever notice how the Google logo has four primary colors in a row then it’s broken by a secondary color? This was entirely intentional. Google wanted to show that they don’t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.


15. IBM


IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.


16. Adidas


The three stripes, which was part of the original logo in 1967, never really meant anything. It was just supposed to be unique. In the ’90s, though, they slanted the stripes so that it would represent a mountain, which stands for the obstacles people need to overcome.


17. UnileverunileverUnilever produces so many different products that sometimes it’s hard to keep track of everything they do. Lucky for us, there’s symbols for literally everything they make right in their logo.


18. Sun Microsystem


The chip forms the word SUN in all directions


19. Wikipedia


Each piece bears a glyph (a letter or other character), or glyphs, symbolizing the multilingualism of Wikipedia. As with the Latin letter ‘W’, these glyphs are in most cases the first glyph or glyphs of the name “Wikipedia” rendered in that language. The empty space at the top represents the incomplete nature of the project, the articles and languages yet to be added.”


20. Cisco


Although it looks like a digital signal related to the company’s technology-focused services, the dashed lines actually represent the Golden Gate Bridge of San Francisco which was a source of inspiration for its founders as they drove down into the city to register the company.




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