There have been advertising war going on since advertising began. Factsfry brings to you some of the most interesting and entertaining games of one-upmanship.
1. Micromax Vs Apple
Micromax launched its smartphone A70 with a sly point in its in favour ridiculing the other’s brand name and appealing to the masses with a pocket-friendly android, with the tagline “i (can afford this) phone”, priced at Rs 8,000. When Apple launched the iPhone 4S, Micromax went a step further, releasing new ads for the A75 model that used the tagline “i (can afford this) Phone 4S(ure)”.
2. Durex vs Competitors
Durex wished a cheeky Father’s Day.
3. Fedex Vs DHL
“FedEx Trucks are always one stop ahead”. FedEx completely stole the show with its clever advertising on their iconic white trucks.
4. Burger king Vs Mcdonald
This ad shows Ronald McDonald trying to go incognito and order at Burger king.
5. Sprite Vs Pepsi
6. Luxury cars ad wars: Audi Vs BMW Vs Subaru Vs Bentley
source – 9GAG
7. Jet airways Vs Kingfisher airlines
When Jet said, “We’ve changed.” Kingfisher responded with,”We made them change.”
8. Housing.com VS Commonfloor Vs
Housing, revamped their entire brand, and came up with a brand new hoarding “Start your new life today, Look up”,
and then this is what Common Floor did to them
Housing gave a warm reply
9. Dettol Vs Vim
When Dettol compared itself with Vim indirectly, Vim responded with-
10. Coca-cola Vs Pepsi
Here, Pepsi shows it reach by clever positioning..
11. Axe Vs Old spice
When Old Spice enticed with Terry Crews’ “I’m on a horse” commercial,
Axe tried to up the ante and….
12. Mac Vs PC
Even computers joined the race.
13. Flipkart Vs Amazon Vs Snapdeal
Online marketing companies one-upped one another last October.
14. TOI Vs The Hindu
Times tried to capture the market in Chennai( and the rest of India) by its ‘Wake Up!’ campaign showing sleepy readers bored by the same old dreary news,(indirectly pointing at The Hindu).
and on TV.
15. Maggi Vs Yippee
While Maggi begin its #WeMissYouToo campaign, Yippee took a jab at Maggi, changing its tagline to,’Always Tasty. Always Safe.‘ and releasing its new ad .